Rethinking UX: The customer in the center of the product experience

Last week, MS Ventures brought us a company to help us rethinking our UX experience. The company who came to give us the workshop is called Frog Design and they absolutely blew us away. Because startups have to move so fast, user experience is often neglected. This is not the case at DefinedCrowd. Since we started this company, we know that a premium and delightful experience for the customer and for our crowd members is key to the success of our business. And this is why our UX Designer, Sara Oliveira, was the first employee we brought on board. We’re extremely demanding when it comes to the design and the interaction our customers have. We’ll soon be adding gamification features in our crowd UI to make their experience easy and even more engaging.

A couple of things I liked about the workshop: #1 Laptops were not allowed. We spent all day working with pen and paper and brainstorming inside and outside our company. #2 They made us understand the archetype or persona of our customers and what motivates them. This was actually revealing and made us realize that our customers have more in common than we thought, despite being so different. #3 Breaking down our journey, clarifying our end goals and aligning our user experience with accordingly. #4 The concept of lateral thinking as a powerful tool to make us think out of the box and to generate creative solutions by relating properties of random objects to what we do. #5 It reminded us how important it is to take our ideas outside and get external opinions about what we are doing. We all loved the workshop, thank you MS Ventures for bringing it to us!


Meet the DefinedCrowd Lisbon team

Lisbon, Portugal. A sunny and elegant city facing the wide Atlantic ocean, city of poets, fado singers and sailors. City of technology and innovation. This was the place DefinedCrowd chose to harbor its R&D team, right in downtown Lisboa, two steps from the Tejo river, in one of the most prestigious Startup incubators, Startup Lisboa. We’re proud to introduce our team in Lisbon (from left to right): João Freitas, our Director of Engineering, Sara Oliveira, UX designer and Marketing Manager and Daan Baldewijns, our PM and Linguist Lead.


João is a PhD in Human-Computer Interactions, with 9+ years of experience in Speech at Microsoft. At work, João spends his time developing creative solutions that cross areas as diverse as speech recognition, machine learning and human-computer interaction. Beyond the technical work, he is also responsible for keeping everyone happy at the Portuguese office through a mix of dark chocolate, coffee and occasional juggling. In his free time João enjoys doing sports, like swimming, football, and recently scuba diving.

Sara is the youngest member of the team and never stops to amaze us by being incredibly talented and creative. Besides having to bear with the tech nerds in the Lisbon office, she maintains the brand unity and leads the marketing efforts for DefinedCrowd globally.

Daan is our most recent acquisition. He’s our Project Manager and Linguist Lead. Daan has been called both a tech and language nerd, attempted insults he now considers using as a slogan on his business card. 8 years of experience in speech and language technology, master in Germanic Languages and Artificial intelligence. When not reading, writing or otherwise interacting with the alphabet, he likes to play table tennis, pool, ride his motorcycle and retreat into the wildest nature he can find.

This is the team with whom we got used to start our mornings here in the Seattle office, the team who brings us the best platform in the world wrapped in a bit of the Atlantic breeze and the warmth of the Portuguese culture.

The team is growing and we’re hiring talented front-end developers. Applications are welcomed (please email us at:


Settling in Microsoft Ventures Seattle Office

It has been an very exciting week for @DefinedCrowd team! We settled in this gorgeous Microsoft Ventures Seattle office at Westlake and started this intense 4-month program immediately!

First week impression:

  • @MSFTVentures Seattle team is extremely supportive and knowledgeable. From customer acquisition strategy, to fundraising techniques, and marketing and PR. They are a well-rounded team! @hananl
  • Most of our cohort members from this batch are mature companies with great tractions and advanced technologies. Shout out to @Affinio  @agolo @clarifyio @theknomos @medwhatyou @OneBridgeSln @percolata_com @plexussupdates and @simmachines
  • Last but for sure not least is the collaborative culture here! Within the short 5 days, we have already received a good amount of questions and feedbacks to help us continue improve and grow!
3 months and 3 more weeks to go! We are looking forward to all the great connections and tips of growing into a successful business!

Listening carefully.JPG

DefinedCrowd Intelligent Data Platform for Speech and NLP

On behalf of the DefinedCrowd team, welcome!

Today, we are super excited to introduce the new DefinedCrowd Intelligent Data Platform for Speech and Natural Language Processing (NLP) applications! It is designed by our brilliant in-house Speech Data Scientists as an extension of enterprise data infrastructure for data training and modelling. The DefinedCrowd platform combines the modern Crowd-as-a-Service model with machine learning techniques to drive for higher quality, more transparent, and faster throughput for our Fortune 500 clients. For more information, please visit:

Additionally, we are happy to share that DefinedCrowd has been accepted into Microsoft News_image2bVentures Accelerator Seattle for Spring 2016! We are looking forward to collaborating with Microsoft and its partners! Check it out at Microsoft Ventures Blog .